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Florists

Vendor Interview

Florists

Interview Transcript

What makes a professional florist?

Golden Gate Studios

A professional florist should have experience, knowledge, and a passion for their craft.

Cherry Hill Flowers

You have to love what you do every day. A florist has many different job descriptions.

Rose Bud Florist

Great customer service skills that's number one, artistic ability, creativity.

Bloom Back Flowers

And then you also have to be the master of scrubbing buckets, driving box trucks on cliffs and working late nights, weekends, holidays. So it's a culmination of things.

How should you personalize your work?

Cherry Hill Flowers

Each wedding that we design is based off our couple’s selection.

Rosebud Florist

A professional florist takes the time to understand the vision of each customer.

Bloom Back Flowers

Getting to know the client, asking the right questions, learning their likes, dislikes which is very important, especially if you need to create the vision if they're indecisive.

Golden Gate Studios

A professional florist should be able to combine their artistic skill with the client's vision.

How far in advance do you prepare for an event?

Cherry Hill Flowers

Each event is different and each wedding is prepared for differently. It depends on the venue, it depends on the couple's choices.

Golden Gate Studios

Then at the two-month point, we offer a complimentary sampled centerpiece to make sure we're on the same page.

Rose Bud Florist

Flowers come in, we process and check for quality. Make sure everything's good that way we have enough time to replace anything that isn't good.

Bloom Back Flowers

So it's really a process and preparation is key.

Do professional florists often work with other vendors?

Cherry Hill Flowers

Professional florists work with a lot of professional wedding vendors…

Golden Gate Studios

Photographers, DJs, videographers.

Bloom Back Flowers

And I believe firmly that it's one team, one goal in our professional fields and we want to make sure we're all on the same page for colors, timelines, changes, changes do happen.

Rose Bud Florist

We are in contact with all our vendors up until the day of the wedding, just to make sure that everything goes smoothly for your special day.

Lastly, how important are social skills?

Cherry Hill Flowers

Social skills are very important to a florist and you have to be able to work well with others since you're working with other vendors all the time.

Bloom Back Flowers

There's mothers and in-laws wanting to pull one way. You have to be able to professionally pull them back another way or go chase granny down the hall and give her corsage and corral the groomsmen together. So social skills are very important and communication interaction is key.

Golden Gate Studios

My most important social skill might be listening. I offer input and ideas, recommendations, then I have to listen carefully to what the client wants

Rose Bud Florist

Weddings tend to cause a lot of stress and anxiety. Being able to interact with the customers comfortably eases the process.

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